5 things to know about Facebook

For any online marketer, being able to use Facebook efficiently and knowing the intricacies of its system are helpful skills to have. Here are a few things you may not have been aware of:

• If you’re looking to build an app for the first time, it’s helpful to know that Facebook re-builds its search index every 2-4 weeks – meaning any applications that you create and acquires 10+ active users, will actually take a while to appear in the search listings – so plan ahead!

• If you’re managing multiple Facebook pages, use http://www.facebook.com/insights/ to see an overview of insights for all your pages and apps.

• Struggling for time? You can easily link your Facebook pages to your Twitter accounts by going to www.facebook.com/twitter, no additional apps required that force promotion on you, just authorise Facebook on Twitter’s end and you’re all set (Twitter will even shorten the links as .fb for you).

• New to Facebook pages? Well, it has its own resources section designed to help you get the best out of your page –  and while it may be easy to spot you’d be surprised how many people forget about them. The guides are extremely helpful and definitely worth reading.

• Not sure on the dimensions of cover and profile pictures to ensure quality? Check out this helpful Social Media “cheat” sheet.

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