How much data do we consume every day?

We absorb more information than ever thanks to the advent of the Internet, smartphones, tablets and social media, but how much does this total up to?

Is it the equivalent of reading War & Peace every week? 1,000 Deano comics an hour? A morning session with Stephen Hawking?

The smart folks over at the University of California have managed a rough tally for the average U.S. data consumption diet in one day and put it altogether into this neat infographic.