Google+ takes over Google Places for local search

Part of Google+’s recent changes we discussed last week, Google+ Business Pages have integrated Google Places. The change has meant that many pages that were Google Places (integrated with Google’s natural search) have been changed to Google+ Business pages. The 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change, though it will undoubtedly disorient some users and business owners.

Google have provided a quick breakdown of what has changed below:

• The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
• The appearance of a “Local” tab within Google+
• The integration and free availability of Zagat reviews (its entire archive across categories)
• The integration of Google+ Local pages across Google properties (search, Maps, mobile)
• Integration of a circles filter to find reviews/recommendations from friends/family/colleagues

Find out more at Google Places: http://www.google.com/places/