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A great example of an integrated Zombie campaign with Social KPIs

by Nick Beck | 15.05.2012
In British Columbia, Canada they are readying themselves for a Zombie invasion! The government’s emergency information team is giving tips on how to prepare for a potentially volatile undead situation in the province. The idea is that if you are prepared for a Zombie attack you are prepared for a more likely scenario such as a tornado or a tsunami. The campaign wanted to get cut through with a younger demographic that usually shuts off to emergency information messages. We think it is a great campaign and we really appreciate the client who said she had to have 3 meetings before being convinced of the zombie route – well done you taking a risk. An interesting aspect of this youth oriented campaign is that the initial KPIs are viral buzz and retweets on Twitter. This is a growing trend where a wider campaign might use Social Media Marketing KPIs to prove the worth of the overall campaign… interesting…

Read more about the Zombie invasion campaign 

Read more about Tug’s Social Media services