BBC Social Media strategy leaked
The BBC’s social media strategy for English Regions has been leaked online.
This document gives a sneak peak as to how Britain’s biggest media organisation manages its social media channels, which provides a useful guide for both marketers and brands.
Aside from the usual house-keeping tips, there are some insightful nuggets that we have highlighted below following a quick read:
- Admin access for BBC Facebook and Twitter accounts should be held by at least two members of the team so there is no risk of a single person leaving the BBC with access rights which cannot then be revoked.
- All Facebook updates must be written “natively” for Facebook (i.e. not pulled in automatically from RSS or Twitter).
- It is a good idea to set “Profanity blocklist” to “High” on all Facebook pages (this setting can be found under Edit Page / Manage Permissions)
- All updates must be produced by hand for Twitter (i.e. no cross-posting from Facebook) apart from accounts tweeting online News stories automatically, which should be clearly labelled as such.
- If you wouldn’t say it in a two-way, don’t say it on Facebook or Twitter
Clearly there are other social media services on the market, and there will be many more in the future. Some have been around for a while but are still niche (e.g. Audioboo); others are relatively new and unproven (e.g. Google+); others are not traditional social networks but rather new social storytelling tools (e.g. Storify).Any use of these services around our output must:
- be considered a trial
- have a plan ahead of time to gauge their impact after a few weeks
- This policy should not discourage innovation – Facebook and Twitter were once niche and untested too – but aims to ensure the bulk of our available effort goes on services whose bene?ts are proven