Facebook Sponsored Stories in the News Feed

Facebook has begun rolling out Sponsored Stories in the news feed. The ads started rolling out gradually from the beginning of January, allowing brands to reach users whose friends have interacted with their pages – for instance with a like, a comment, or another action.

“You will only see Sponsored Stories in your news feed about your friends or people you are connected to,” Annie Ta, Facebook spokesperson confirmed. She added, “We want to be really thoughtful about this, so we’ll have a lot of rate limits in place. We hope to show people no more than one Sponsored Story in their News Feeds per day and we’ll clearly label the story. They’ll also be of the same size and treatment as other stories in News Feed.”

The new ad placement could lay the foundation for Facebook to finally begin advertising in mobile.