What people are saying about you?
By looking at analytics data, even small online retailers have a share of brand queries that match to two situations:
As soon there’s a considerably high volume of searches it is arguable that a company should invest in controlling the brand results and manage the reputation. Pepsi and Coca Cola can be taken in consideration as an example because they dominate two pages of their SERPs. These contain their own websites such as the international one, the competition one, micro sites etc. and their social media profiles such as Facebook, Twitter, YouTube, Foursquare etc.. As Google is looking to offer a multimedia experience to the users it shows news, images and video as well.
In conclusion, it can’t be stressed enough how important it is to show your customers a good brand image, first of all in the Google results and than in social media conversations. What are you waiting for, check out how your brand looks in Google now!