Yandex Buys The Tweeted Times
Russia’s top search engine Yandex has bought a social newspaper service known as The Tweeted Times. Yandex stated that it will be using the service to improve their social reporting capabilities.
The Tweeted Times is a service that looks at news content shared by those you’re following on Twitter. The stories are then compiled in a “newspaper” that includes the tweet from the person who originally shared the content. Founded in 2009 by Maxim Grinev and Maria Grineva, a pair of Swiss computer scientists, the service has been fighting to compete with services like Paper.li and Flipboard.
Yandex announced the technology and team would be used “to better answer questions about what is discussed in social networks – that is, almost everything that happens around you.”
As the leading search engine in Russia and one of the biggest search engines in the world (Yandex, a public company, is valued at about $10 billion), Yandex looks to be investing in social features in much the same way Google, Bing, and others have. With a news-specific technology in their hands, Yandex may have a more niche application in mind for the service.
As part of securing its position in Russia, Yandex seems to be taking an acquisitions path. This is their third acquisition in the last year, having purchased WebVisor (a user behaviour analysis company) and Loginza (a sign-in technology company) in December and January, respectively.