Google’s Algorithm Revealed?
The lawsuit against Google in United States for manipulating search results is still going and could lead to the company having to reveal their secret algorithm that determines which advertisers appear for each search and click costs. Google’s main source of income could be available to anyone.
The general attorney of the U.S. state of Texas is conducting the investigation about monopolistic practices against Google for “manual manipulation or alteration” of user searches. To determine the extent to which the law is being breached, the prosecution has asked the company several documents, including disclosing the algorithm that calculates rates of Google AdWords advertising.