Google Boost launched for local business ads
A new ad format for local business was launched today (only for businesses in San Francisco, Houston and Chicago at present).
Currently in beta, this adwords programme auto-generates search ads so in addition to the basics (company name, address etc), Google Boost can include a star rating, a link to Google Places page and the number of reviews. All useful stuff to someone searching for a local business. You even get a blue pin in the map to make you stand out from all the other red pins! e.g.