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Facebook about engagement not sales

by Nick Beck | 30.09.2010
http://www.theglobeandmail.com/report-on-business/your-business/business-categories/web-strategy/facebook-is-about-interaction-its-not-about-sales/article1733173/

The key that everyone is trying to figure out is how do you put a value on engagement? Is there a calculation that can take into account the Life Time Value of an engaged consumer?

More thoughts to come…