New Google Adwords API

Just read on the Adwords blog this morning that they are releasing a new API (Adwords interface). The new version is named V201008, and it will be including brand new features recently created by Google HQ.

So what’s new;

• Reports: Now out of beta, the ReportDefinitionService service has what you need to receive detailed reporting for your AdWords accounts. With this, the rates for ReportDefinitionService have also been updated. Support for cross-client reports is expected in the next version of the API.
• Traffic Estimates: An all-new version of the TrafficEstimatorService that will replace the existing v13 service.
• Product Ads: Includes both Product Extensions and Product Listing Ads that feature rich product information, such as a product image, directly in your ads.  Note that you’ll need to use the AdWords web interface to link your campaigns with your Google Merchant Center account. We’ll add this feature to the API in an upcoming version. Also note that Product Listing Ads are not yet available to all AdWords users.
• AdWords Campaign Experiments: Accurately test and measure changes to your keywords, bids, ad groups and placements by running split tests. Learn more
• Ad group bid simulator (bid landscapes): Get bid simulator data at the ad group level with two sets of simulations: estimated results for changing the ad group default bid and estimated results for applying a single bid to all the keywords within that ad group. Learn more
• Enhanced CPC: Dynamically raise or lower your Max. CPC bids to acquire more conversions at or below your current CPA. Learn more
• Partial failure support for AdGroupCriterionService (beta): This functionality has been frequently requested by developers over the years and we’re excited to launch it in beta while we continue to develop and improve upon it. We’ll launch partial failure support for other key services in upcoming versions of the API.

So quite a few new features/updates for us Adwords users to get our hands on. I’m particularly interested in the Adwords Campaign Experiments feature (otherwise known as ACE), just to see how convenient & how much of a time saver it could potentially be for PPC.