Have we thus entered the era of “Facebook SEO”?
The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others.
However as a search property Facebook has, in the past, been almost unusable and no threat to Google or any other search engine. In fact, it has been (so far) a missed opportunity for Facebook partner and investor Microsoft. But Microsoft’s Bing is becoming more prominent on Facebook and the site itself has tried to improve search. Read more