Mobile Search data from Google

Google has just released some interesting data on the rise of smartphone usage and the effect on mobile search:

– The number of global smartphone subscribers has grown by 72% in one year

– The number of people using their phone to search will rise to 900 million by 2011

– Mobile search ad revenue is set to reach over £500 million by 2011

– 1.6 Billion smartphone users are predicted by 2013

– Mobile marketing rose by 19% in teh second half of 2009

– 1 in 3 organisations are currently incorporating mobile into their overall ad strategies

At Tug we have identified 2010 as the year of mobile search. That’s why we have set up a specific mobile search division concentrating on mobile PPC and Mobile SEO. Check out our mobile search services

Also for more inetersting reading on mobile search check out an opinion piece that was printed in NMA:

Mobile Search Marketing – It’s the wild wild west again! Yeeha!