Google Tests Twitter Feeds in Display Ads
It was rumoured on Clickz this week, that Google has invited a small amount of advertisers to test a new content network Ad format that integrates in the advertisers Twitter feed.
The layout of the banner Ad will be the Twitter bird logo sitting in the left hand corner, with the advertisers latest tweet featured in a box next to it (that dynamically updates automatically). A “Follow us on Twitter” button will be positioned on the right hand side, allowing users to become a follower without leaving the page they are on.
Provided this beta test is a success, this could potentially be a great new way for PPC marketers to use the Google content network to increase an advertisers social media following.
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