Bing launches new UK TV ad…

This week saw Bing launch its first UK TV ad campaign under the tagline ‘Bing and decide’.  The campaign aims to show how Bing simplifies the ‘information overload’ that accompanies the results of many searches.

Personally I’m not really a fan of the ad.  I know Bing are trying to encourage people to remember that there are alternative search engines and search solutions, but really Microsoft, why would I need a search engine to find a tube when I’m in a station already?  Something a bit more relevant next time?