The 2010 London Search Engine Strategies (SES) Expo is almost upon us and is all set to open its doors 16th to 18th of February. It looks like it going to be a very interesting event with a line up of keynote speakers including Jim Sterne and Avinash Kaushik. Check out the full line up at

The sessions planned this year which caught my eye are:

Search a real time paradigm

This session looks at how Search engines and social networking sites strive to have the most up-to-date content on the web, indexed and ready for display to searchers.

Managing a global SEO campaign

This session tackles the key issues critical to successfully developing, optimizing, and managing the global campaigns that will meet those next generation marketing goals, without losing control or your mind. .

Advanced paid search brain candy

This panel session covers campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.

Search becomes the display OS

This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display.

Duplicate Content & Multiple Site Issues

This session looks at issues like syndicating content through RSS and feeds, running mirror sites and its possible negative effects, and maintain similar listings and explores solutions.