Why Journalist’s Need SEO

Kevin Gibbons of Econsultancy has written a great article on the use of SEO in the world of online publishing, see below for a quote from the article:

“Believe it or not, the purpose of SEO is not to destroy your writing’s artistic integrity, it’s to make sure people can actually find your work to appreciate its genius.

I think that SEO is often misunderstood by professional writers, especially those who began their careers offline in the world of print and are suddenly having to adapt.

They end up believing that they have to cram key phrases like ‘Britney Spears’ into their serious article exposing the flaws in the government’s economic recovery plan. That’s obviously ludicrous…..”

Related Links: Econsultancy