Google Acquires AdMob
Google have officialy announced their acquistion of AdMob for $750 Million, one of the largest mobile advertising networks. This new deal is sure to bring further innovation into the mobile advertising industry. See below for a quote from the Official Google Blog:
“Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has us excited about this deal.
For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content â€” allowing them to focus more on their users and less on how to generate revenue.
For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats….”