Tug at ad:tech London – Wednesday 14:30 – 15:00
Tug will be talking at the upcoming ad:tech London which starts tommorow morning, see below for a quote from the ad:tech website:
“Tactical use of pay per click advertising (PPC) from Slumdog Millionaire to the travel downturn
This session explores the use of pay per click advertising as a tactical marketing tool. One of the strengths of PPC is that it can be turned on and off to meet tactical objectives, budgets and consumer demand. If necessary, an effective PPC campaign can be hastily prepared to meet a changing business environment.
As examples, two case studies are discussed in depth. First, driving traffic volume and engagement for the UK launch of Slumdog Millionaire, using text ads, banners and click to play video ads. Second, reaping the benefits of a travel competitorâ€™s demise through aggressive bidding and messaging coupled with consumer friendly landing pages.
Presented by: Nick Beck, Founding Director, Tug”
Tweet @tugsearch if you are planning to see Tug and let us know what you think after the show!