MSN & Yahoo Reveal Search Deal

MSN and Yahoo have revealed details about their long awaited search deal which has now been confirmed by both parties. Yahoo are to change their search results to Bing, so that the look is still the same (just branded “powered by bing”) but the results are coming from Bing. The Search Marketing platforms will also become one, with MSN powering the sponsored links. Yahoo have revealed that this could take upto 2 1/2 years until their search service is completely transferred to Bing. This means Yahoo and Bing will now have nearly  a 30% Search Market share in the US. BBC have reported on this in detail, below is a small quote from BBC:

“Microsoft boss Steve Ballmer said the 10-year deal would provide Microsoft’s Bing search engine with the necessary scale to compete. “Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company,” said Mr Ballmer.

In return for ceding control of its search engine, Yahoo will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell adverts on some Microsoft sites….”

Read the rest at BBC.