UK Mobile Advertising Study
ModiAd have performed a study on the UK Mobile Advertising market, very interesting if you’re looking into mobile advertising in the UK. Below is a small quote from the study:
“Last week at the Mobile Advertising UK Conference, a new study was presented that took an in-depth look at the progress mobile advertising is making in the UK market.
As well as looking at overall spend and comparison among media channels, the study examined consumer attitudes towards mobile marketing and found that 70% of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive!…”