Google’s Marissa Mayer On Real-Time Search

The Guardian have conducted an interview with Google’s Marissa Mayer on real time search, see below for a quote from the interview:

“What about real-time search – that’s one of the things that’s also been recognised as increasingly valuable to people. The rise of services like Twitter which offer something close to a real-time search of what people are talking about at the moment, with Twitter trends and so on.. how interesting is that to Google?

MM: We think the real-time search is incredibly important, and the real-time data that’s coming online can be super-useful in terms of finding out whether – something like, is this conference today any good? Is it warmer in San Francisco than it is in Silicon Valley? You can actually look at tweets and see those types of patterns emerge, so there’s a lot of useful information about real-time interactions that we think ultimately will really affect search…..” Read the full interview at The Guardian.