Google Confirm Plans for Ad Exchange

NMA Magazine report that Google have confirmed their plans for an Ad Exchange program, below is a small quote from the article:

 “When pressed on the exchange model, Schmidt replied, “I’m trying to avoid pre-announcing a product, if you get my drift.”

Although DoubleClick, which Google acquired for $3.1bn in April 2007, already runs DoubleClick Exchange, the Google launch will work to extend the AdSense market. In February, Rosenblatt said the exchange would be neutral and support all ad formats….”

Read the rest here.