Yahoo Testing Favicons in Display URLs
Yahoo Search Marketing are currently testing out a new feature in which Favicons come up on the right of an ads display URL. Favicons are the small pictures you find when you set a site as a favourite, or you can also find Favicons in the navigation bar on Firefox. Yahoo think this will help people idenfity a website when searching, improving a users search journey. See below for a quote from the Yahoo Search Marketing Blog:
“Weâ€™re testing a program that uses favicons, the little icons that show up on your browser next to the address window when youâ€™re on a pageâ€”say, on Expedia.com. These favicons are already widely in use on the Web. Now, when a user searches for â€œExpedia,â€ or another search that matches your domain name, that same favicon will show up next to the URL in your ad….”Â Â Â Â
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