Google GeneralAccording to a report by Hitwise, 24.1% of searches sending traffic to Google News were celebrity related. NMA had this to say:

“The report tracked over 260,000 search terms that sent traffic to the site in the 12 weeks leading up to 21 March 2009 and found the most searched for term was ‘Jade Goody’ which accounted for 2.6% of Google News UK traffic in that period, more than all branded terms combined.

The second biggest category sending traffic to Google News was Sport, which accounted for 17.5% of all search terms sending traffic to Google News, of which the top ten search terms were all football related.

According to the report, a minority of searches sending traffic to the news site were related to serious news stories.”

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