Google Shuts Down Radio Advertising

Google have conceded that their attempt at creating Adsense for radio hasn’t worked and will close down the venture. This news comes just weeks after Google shut down their press offering, it seems their attempts at conquering the offline marketing world hasn’t gone to plan. Shutting down these new ventures may indicate that Google is no longer as profitable as it once was, meaning that it is less able to invest in these experiments and new ventures. In light of the fact that Google have also taken the decision to allow spirit brands and gambling sites to bid on their AdWords network it seems even more evident that Google is beginning to falter. Read the NMA story here