Facebook to Capitalise on Users
by David Brooks | 06.02.2009
The Telegraph have reported how Facebook have finally found a way to make money on its vast database of users. Facebook will be using it’s users as a market research tool, which will allow companies to pose questions to specific targeted Facebook users. The Sunday Telegraph conducted an interview with Randi Zuckerberg, Facebook’s global markets director and sister of founder Mark Zuckerberg, 24, She said:
“”I had tonnes of people saying ‘this could be so incredible for our business’. It takes a very long time to do a focus group, and businesses often don’t have the luxury of time. I think they liked the instant responses..“”
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