Yahoo Closes Content Network

Yahoo has announced that it will be closing its UK content network in order to concentrate on improving their search and display offering. I personally have never received great results from Yahoo’s content network and can’t help wondering if this is the real reason they have decided to shut it down, especially as now the new CEO, Carol Bartz, has recenly taken over. It seems to me this might be an attempt to improve the Yahoo offering before trying to get a MSN / Yahoo deal back on the cards. The Yahoo announcement is below …

“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.

The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.

Content Match will close on 31 March 2009, after which the product will no longer be supported.
All Advertisers should therefore opt out of the Content Match marketplace by this date.
Your account manager will be happy to assist you.

[…]

We aim to work with you to propose alternative products.”