Search Engine Marketing Podcast
The third of series of Mason Zimbler’s podcasts is about Search. In this, David Sloly interviews Jeannette Kocsis, Vice president digital practice for the Harte Hanks group, and Nick Beck from TUG the online Specialist Search Engine Marketing agency.
They covered topics such as: what is Search Engine Optimisation and Pay Per Click, and how can a marketer use these services to increase relevant traffic to their website and drive measurable ROI. The podcast can found at Tug’s whitepapers page.