YouTube to take on Google Adwords Sponsored Search Model

In a bid to monetise YouTube, Google have announced they are to test its Adwords Sponsored Search sytsem on the site it bought for 1.65bn in October 2006.

Brand Republic said ths:

“The YouTube Sponsored Video will allow people posting videos on YouTube to promote them in a sponsored videos section. The poster can then bid on keywords, just as in the Google AdWord system, paying on a cost-per-click basis.

 The system is open to anyone who wants to promote their videos, and will be an “easy, effective, democratic and affordable way” of doing so, YouTube wrote on its blog.

There will be no minimum spending requirement and a daily budget can be set.”

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