Comparison sites essential for online retail success

In light of the current economic climate more and more people in the UK are turning to comparison wesites when shopping online, according to a study by E-Consultancy and DoubleClick.  It seems as the economic crisis worsens retailers are going to have to become more internet savvy and stay ahead of the consumer in order to avoid a down-turn in sales. The findings appeard on the IDM website and the full article can be read here