PR and SEO Together

Lee Odden of Top Rank Blog have put together an interesting article about PR and SEO working together for the good of a website. See below for a small snippet:

“Using keyword research to flavor the content, whether it’s verbal, in print, in video or audio can all influence how the outcome of the PR action is available through search.  Using keywords during an interview for example, can influence how the print version of that interview is discovered on site search or general search engines….”

Read the full article here.