Microsoft Ad Center Fall Update

Microsoft have announced that they’ll be bringing a long awaited update to their PPC system, Ad Center. Microsoft say they have listened to the complaints and suggestions of it’s users and they plan to satisfy it’s customers with this update. See below for a quote from the Microsoft blog:

“We’ve been listening to your feedback, requests, and great ideas for new features in adCenter, and throughout this year we’ve made significant progress in several key areas. For example, we’ve expanded your billing and payment options, simplified your campaign management experience, improved the way you create and analyze reports, and updated your keyword research capabilities.

All of these improvements have been made with you in mind, and now, with the Fall Upgrade, we are happy to give you more. Here’s a sneak peek into some of the improvements we are making this fall to…

• Give you more control and flexibility to manage the delivery of your ads and keywords
• Provide you with clearer, more accessible editorial information to help improve your productivity
• Help you boost the performance of your Content Ads (note: U.S. customers only)”

Read more here.