Google Improves Content Network

A few weeks ago, Google announced some improvements to their Content Network, made possible by DoubleClick. See below for the improvements:

• Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

• Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

• Improved Ads Quality: Brings performance improvements within the Google content network.

• View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Read more here.
Hopefully we’ll keep seeing updates like these in the near future.