Mobile Advertising Crucial
Interesting article regarding mobile advertising and the recent economic downturn, below is a small snippet:
“The effects of the economic downturn are widespread. Companies have either already cut their marketing budgets or have a cut planned for 2008. According to a global study by Forrester research, marketing budgets are expected to be cut by 3% on average this year. But, itâ€™s not all gloom. This opens up a window of opportunity for smart advertisers. Why? Well, it gives them the opportunity to assess their approach……“
Read the rest here.