Display and Search Take off Together
Â MSN recently released a case study showing how Display and Search work hand in hand. Below is a small snippet:
“Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation….
The combined search and display campaign delivered a 46.9 percentage point rise in visitors to the airline site…“
Read the rest here.
Tug have also found similar results with our biggest clients who are running display and search.