Google Proves Search Branding’s Value
by David Brooks | 10.07.2008
An article over at Mad.co.uk has been posted outlining how Google have provided resesarch proving search branding’s value, below is a small snippet from the article:
“Google has unveiled its first major piece of research to prove search can have a big impact on branding. The move could help to drive significantly more brand budget online.
The findings, from a pan-European research project commissioned by the search giant, showed coming top of organic listings raised purchase consideration of a brand 4%.
It also found exposure to a listing in the top paid position, with no organic listing on the page, increased purchase consideration 20%.…”
Read the rest here.
