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Search 4.0: Putting Humans Back In Search?

by David Brooks | 29.05.2008
Interesting article by Danny Sullivan over at Search Engine Land about Search and our input. Heres a little sneak peak:

Search engines already make use of some human data. All the major search engines, for example, monitor what we click on within the search results. This helps them determine if a particular listing is drawing more or less clicks than would be expected for the position it holds. For example, if the number two listing for a particular query…….

Read the rest here.