DoubleClick, the Google-owned ad platform, has revealed that its delivery system for mobile devices is integrating with a number of ad networks.

Under the terms of the arrangement, DoubleClick Mobile will merge with AdSense, AdMob and Millennial media’s MBrand ad networks.

More here.

Could this see a big increase in  people taking up Mobile and a helping hand of it becoming mainstream? i hope so! whats your thoughts??