Great article over at the Search Engine Round Table about Social Media, should give a noobie a good insight into SMO.

“Marketing to and through social networks means humans are hot again. Not as directory editors; it’s Web 2.0 and your customers are in control. The old-fashioned media buy has gone bye-bye. Social Media marketing is fast emerging as a must-have in search strategies. Learn about the social search revolution, and hear case studies of how marketers have successfully promoted brands and products with it…..” Read the full article here.