Smart Combinations
CASE STUDY
Driving Revenue Through SEO
Reinvigorating Well-Loved Brand Sea Life (Sydney)
Challenge
Due to the COVID-19 pandemic, Merlin Entertainments had under invested in digital Marketing for 2 years. To recover their customer base and revenue streams the client needed innovative SEO solutions. Tug was tasked with enhancing digital sales for Sea Life Sydney – reinvigorate brand awareness, expand online visibility, establish Merlin as an industry authority, and deliver tangible business results.
Solution
Tug’s 6-month test strategy focused on combining a technical and content lead SEO. By targeting broader search queries we could leverage Merlin’s existing authority. With a robust tracking system we could monitor progress – while making data-driven decisions. While the data led to informed, accurate content solutions, we gained tangible, incremental impacts to website traffic and boosted conversions – proving that investment in SEO will drive growth and increase bookings, even in a competitive landscape! The result? Tug won all Merlin Entertainments venues across Australia.Results
+17%
Increase in total traffic.
120%
Increase in organic traffic.
11
All venues won across the whole of Australia.
Tug Labs
- Content
- Data
