CASE STUDY
Optimized Location Landing Pages For Google My Business Listings
Long & McQuade
Objective
Tug were appointed as the digital marketing agency for Long & McQuade in 2017 to help drive both online and in-store sales.
Challenge
Long & McQuade have over 80 physical store locations with each location having its own landing page. All location pages were receiving a low amount of traffic. The Google My Business listings were linked to the main home page of the site.
Solution
Tug updated each Google My Business (GMB) listing location with that specific location landing page URL. Each location specific landing page featured all of the information about that location, as well as different products on special, music lessons offered, and any other services offered at that location. Using local SEO tactics we began to see an increase in the overall search for these physical locations. Local clicks to specific locations has continued to increase, showing a strong online presence while in person visits are increasing.Results
6,265%
Increase in traffic to location pages.
234
Average page views per month.
83%
Overall locations searches improved by 83% YoY.
