Smart Combinations
CASE STUDY
Key European Travel Brand Launches in Australia
Building the Foundations of a Paid Search Strategy in a New Market
Challenge
This well-known Munich based retailer, distributor and logistics specialist’s expansion into the Australian market needed a paid media account set-up that encompassed multiple aspects, but that could also offer strategic management of its campaigns. Using a strategy that focused on paid search, Tug sought to promote the click and collect feature of Heinemann’s new storefront in Sydney Kingsford-Smith Airport – and their recent launch in Coolangatta Gold Coast Airport.
Solution
Applying our smart combination strategy, Tug was able to boost brand awareness, support with generic coverage and competitor strategies, whilst providing the critical campaign direction and management Heinemann needed. The result? Tug boosted ROAS and exceeded the target within the first four months of the campaign.Results
400%
Exceeded target ROAS by 400%.
90%
90% Impression Share.
45k
45,000+ new users to the website in the first four months.
Tug Labs
- Data
- Media
