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CASE STUDY

Growing Category Awareness Globally Through SEO-led Content

IQOS is a global leader in smoke-free nicotine products, with a presence in over 70 countries worldwide.

Results

1.3k

1.3k Content articles published globally.

10Mil

10 Million Total impressions to unbranded content globally.

495%

Increase in organic clicks in the last 2 years.

Tug Labs

  • Content
  • Data
  • Technology