Delivering Brand reach and Affiliate engagement
Used in the correct way, Affiliate Marketing can extend the reach of your brand to become your virtual sales force. Whether it’s bringing to life an existing proramme or helping to launch as a new channel, Tug will provide the strategic consultancy for campaign growth from day to day optimisation to developing the right mix of publishers to drive added value
Knowing which network to choose can be tricky which is why Tug will work with you to make sure you get the right partner from the start, setting commissions and advising on commission structures, bonuses, promotions and incentives. We then work with the network to set the campaign up for launch, including writing launch copy and terms and conditions for the programme, as well as tracking set up and helping to develop appropriate landing pages.
Affiliate programmes need to be continuously managed and maintained in order to grow. Tug will actively recruit new affiliates by using the network directories, being active within forums and networking events, as well as utilising the relationships we have built with individual and super affiliates over the years.
Depending on your business objectives, Tug can advise on the perfect affiliate strategy to achieve your aims. Whether this is best accomplished using true content sites, voucher codes, cash back, reward sites or closed user groups, Tug’s existing partnerships with the best in each niche can ensure the success of your affiliate programme.
The key to a successful affiliate campaign is regular communication with your affiliates. Tug will devise a communication plan and will reach out to affiliates using newsletters and forums to ensure everyone on the programme, knows about promotions, incentives and product updates. Tug will also micro manage the campaign in order to have regular contact with individual affiliates to gain feedback about the programme, discuss their own performance and help promote you in the best possible way.