Overall revenue up 67%

Long & McQuade weren’t sure they were getting the best performance from their Paid Search activity.  They were sure they weren’t getting the customer service they wanted.

Tug used their data-driven approach and their ability to combine strategy and dedication to exceptional client service to address Long & McQuade’s needs.  Tug restructured and expanded their program, adding Google Shopping, Price Extensions, and more must-haves for any retailer, all while delivering white glove service.

The improvements delivered immediate and long term results:

1.Customer engagement increased 50%.

2.Cyber Monday revenue up 53%.

3.Overall revenue up 67% YoY.

It also delivered a happier client:


“We were impressed with Tug’s hands on approach. They came in with a solid understanding of what’s been working for us and where there’s room for improvement.  This attention to detail is something we had been missing from our previous agency. Tug’s recommendations were aligned with our business goals and included options that work for us.”

Ken Scott, eCommerce & eMarketing Developer at Long & McQuade