20% increase in sales!
Coffee is huge in Canada.
In a single week, over half the country will buy coffee to drink in or on-the-go. How could a new competitor, offering premium coffee from a vending machine, compete?
We needed to go to market with the right message to get noticed. We had a hunch that customers appreciated convenience over brand loyalty and an initial test on social proved it.
Bolstered by our research we went to market with creative that showcased the convenience of Costa’s premium coffee from a customer’s point of view.
The response to the hyper-local paid media execution on social was matched only by the sales at the coffee machine. With over a million impressions served, every engagement delivered over 4 cups of coffee sold for a 20% increase in sales from the previous period.