Facebook engagement rate is 10 times industry standard
Creation of a cross platform Social Media programme, encapsulating the brand’s personality and tone of voice and supporting the brand story. Social media audit and a content strategy for a consistent approach across all social channels. On-going community management, micro targeted Facebook advertising for fan acquisition as well as promoting new pubs to local fans – thus proving the link between sales and social media. Twitter is used effectively to build relationships with pubs and to support the Wells and Young’s sales team. Today, Bombardier is one of the largest UK ale communities on Facebook, increasing by 300% to over 120k fans and counting.