Merlin Entertainments

Merlin Entertainments

65% increase in international footfall to venues

Multi-channel digital campaigns for 30 venues, 5 brands and multiple languages. Efficiently converting online traffic into footfall by increasing online ticket sales through localised campaigns, targeting parents looking for a fun day out with their kids. Constant testing such as real-time weather ad copy to drive relevance and increase ticket sales by 120% for Merlin Entertainments Group.

 

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